The History of Nutella

Nutella is one of the most popular products in the world. Everyone loves nutella, it is still very popular despite dozens of negative news about it. More than 8 million posts on Instagram with the Nutella tag would probably be enough to show what kind of place they have in people’s lives. While Nutella has positioned itself in our lives over time, it has undertaken the task of giving happiness to the lonely people the most. We have seen many times when an unhappy person goes under a blanket with a spoon and a jar of nutella. Despite the claims that it contains palm oil, nutella is loved more and more every day and the number of customers is increasing. Facebook page was the 3rd most liked facebook page in 2009.

The name Nutella has both English and Italian words behind it; Nut means hazelnut in English, while tella means sweet in Italian. Nutella, which has production facilities in 75 countries of the world, sells a product every two and a half seconds, and on the other hand, it uses almost 25% of the world’s hazelnut production alone. The production facility of Nutella, which also produces in our country, is in Manisa.

Our passion for Nutella may be due to Napoleon.
In 1806, Napoleon tried to block trade routes to England as a way to win his wars and build his world empire. The result of this blocking was commercially disastrous and chocolate prices skyrocketed. Chocolatiers tried to stabilize prices by adding hazelnuts to their chocolates to meet the high demands of customers. Thus, the period of hazelnut chocolate began.

Nutella was developed in Italy in order to provide a solution to the supply of chocolate after the problem of cocoa supply in the second world war with a similar problem. Pietro Ferrero, the pastry chef living in Piedmont in Italy, created a paste with hazelnuts, sugar and cocoa, and it is even said that he woke his wife up that night and excitedly wanted her to taste this paste. In the course of time, Pietro’s son Michelle has improved the formula and started to put Nutella, which is loved by the whole world, in jars. Nutella, which first entered the French market, quickly spread all over the world and became a phenomenon. Having gained its world-renowned and popular design in 1965, Nutella entered the European market in 1964, but entered the US market in 1983.

Nutella, which is on its way to conquer hearts with its simple and easy-to-remember design, is now a dessert loved by millions and easily accessible. It is thought that the estimated earnings of Michella Ferraro, the current owner of Nutella, whose formula is known to differ according to the country, exceeds 26 billion dollars.